A new leaf for Tommy Hilfiger Home
Home & Textiles Today Staff -- Home Textiles Today, September 24, 2013
New York - Tommy Hilfiger Home is moving beyond bedding and bath to expand into a full lifestyle collection under a new licensing agreement with LF USA, a subsidiary of Li & Fung.
Hilfiger Home entered the market through a 1998 licensing agreement with Revman Intenational. That agreement expires at the end of this year.
"I've always been inspired by iconic American homes, and my wife Dee and I enjoy finding great art and cool vintage pieces to create an eclectic vibe," said Tommy Hilfiger. "I had a lot of fun combining those inspirations with my love of design to create the new Tommy Hilfiger home line. LF USA is a strong, global partner and I am excited to be working together on this line. Our home collections embrace a unique take on the preppy lifestyle and all-American tradition. Every piece reflects the classic, American, cool spirit at the heart of the Tommy Hilfiger brand."
The collection will debut next spring in bedding, bath, tabletop, and decorative accessories including trays, mirrors, vases and candles. Hilfiger Home will eventually include furniture and rugs.
Under the license with LF USA, the collection will be available at Macy's, select department stores and specialty stores in the U.S., Canada and Mexico, and on tommy.com in the U.S., Canada and Mexico and South America.
Price points will remain the same in existing categories, which in bedding ranges from $85 to $129. Table linens prices will debut from $17 to $86 and will include napkins, placements, and tablecloths. Flatware will retail from $13 to $57 for single pieces and from $21 to $228 for sets. Glassware will retail from $28.50 to $57. Home décor will be priced from $14 to $114.
"The Tommy Hilfiger brand translates perfectly to the home market and we look forward to the opportunity to combine our experience with the creativity and imagination of the Tommy Hilfiger team," said Dow Famulak, President of LF USA. "We are leveraging Tommy Hilfiger's global recognition and continued momentum to create a truly iconic international home collection."
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