Beacon fashions a fitter fitted sheet

Retail Editor 2, July 31, 2013

Asheville, NC - Beacon Sales is introducing Simple-Fit, a patent-pending construction for a snugger-fitting fitted sheet.
Simple- Fit uses fabric that would have been discarded in the cutting process to create a tighter fit for mattresses ranging from 8-18 inches - which represents 95% of the mattresses on the market. It also works on air beds and every thickness of hospital and nursing home mattresses, according to Tedd Smith, partner in the venture.
"On a real thin mattress, sometimes you have a lot of extra fabric [when using a conventional fitted sheet]. This technique solves that problem," said Smith. "There are no gimmicks - no snaps, no Velcro, no pins, no buttons. There is virtually no additional cost."
Simple-Fit will be sold as a feature in sheet sets. In cases where retailers have their own direct-to-manufacturer relationships, Beacon can work with the parties on employing the technology, he said. The product can priced to sell at all channels of distribution, he added.
"This eliminates the confusion for the consumer. How many people measure their mattress before buying sheets?" said Smith. "It's a very simple idea. We're really encouraged with the reaction."


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