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PBteen forays into Southern California with first area unit

San Francisco -- Williams-Sonoma, Inc. nameplate PBteen is gearing up for the opening of its first Southern California store this weekend.

This new unit opens its doors at 10 a.m. tomorrow - June 1 - at The Oaks Mall in Thousand Oaks. The first 250 shoppers will be given a free gift and a chance to win one of four $250 gift cards.

As part of the grand opening celebration, D.J. Alex Hegewald will be spinning live in the store for customer enjoyment.

Part of the new store's merchandise mix will be the new PBteen gear collection, designed for tweens and teens looking to get an early start on back-to-school shopping. The store will showcase a colorful assortment of backpacks, messenger bags, lunch totes and accessories. Also available on site will be the new 2013 PBdorm collection, which spans a variety of XL twin sheets, task lighting, storage solutions, decorative accessories and more.

The store will be anchored around a complimentary PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room on a computer monitor. Using drag-and-drop technology, teens can experiment with different room configurations and color combinations and quickly see it come to life on a television screen overhead.

The company added that teens and their parents who visit the new PBteen store "can expect a customizable shopping experience." Onsite design specialists will be available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping.

"We are excited to open the first PBteen store in southern California and to complete our family of Pottery Barn brands in this region," said Sandra Stangl, president, Pottery Barn Brands. "We have many loyal customers in the Los Angeles area and are thrilled to bring them PBteen's personal in-store experience just in time for back-to-school shopping."

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