Eric Floyd to be Comfort Revolution ambassador
Retail Editor 2 -- Home Textiles Today, November 30, 2012
West Long Branch, N.J. - Former NBA All-Star Eric "Sleepy" Floyd has become brand ambassador for Comfort Revolution, developer and marketer of high-end sleep products founded last year by industry veteran Michael Fux.
Floyd will represent the brand in key promotions and build awareness of the importance of a good night's sleep among professional athletes, youth groups, companies, and other organizations. Comfort Revolution is developing Floyd's marketing and promotional schedule for 2013.
"We respect all that Eric has accomplished on and off the court, and believe he'll be a great match for a company whose hallmark is innovation," said company ceo Michael Fux. "Besides, who better to talk about the value of a good night's sleep than someone whose nickname is Sleepy?"
Floyd was a star player at Georgetown University before joining the NBA. He played for 13 years as a point guard for the New Jersey Nets, Golden State Warriors, Houston Rockets, and San Antonio Spurs. Floyd holds NBA records for the most points scored during both a quarter and a half in a playoff game. He acquired his nickname when he was 8 years old during a baseball game, when the first pitch rolled right between his legs at second base.
"I learned in the NBA you can't perform at your best if you're not sleeping well," said Floyd. "I've been very impressed with Comfort Revolution products because they're unlike anything else on the market. I'm excited to be working with a company that can make a real difference in people's lives."
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