NPD Group's Weekly Holiday report finds shoppers keen on brick-and-mortar stores in mid October
October 30, 2012,
Port Washington, NY - For the week ending October 20, the NPD Group's Shopping Activity Weekly Holiday Trends report showed that 57% of U.S. consumers went shopping at brick-and-mortar retail stores.
But more impressive was that shopping incidence for mass merchants was at 32%, the largest level of shopping at any channel. By comparison, shopping incidence at national chain stores was 5%, and 4% for department stores, apparel specialty stores and home hardware stores.
For the October 20th week, it was found that about 65% of shopping visits to a brick-and-mortar store resulted in a purchase. That trend remained steady throughout the weeks ending September 29 - October 20.
Also noteworthy among the weekly report's findings was that the channels that had the highest conversion rates included warehouse clubs at 88%, mass merchants at 75%, and home hardware stores at 64%.
Over the week, online buying visits accounted for 16.3% of all buying visits -- no change from the prior week.
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