Invista Hires New Dacron Marketing Manager

KENNESAW, GA. - Invista has hired Christopher Basinger as marketing manager for the Dacron fiberfill business in the North American bedding industry.
     "Chris Basinger adds an important dimension to the Dacron brand team," said Roberto Fontanillas, global business director for Invista's Dactron fiberfill business. "His varied experience and deep knowledge of branding and retail market dynamics will prove invaluable as we expand consumer recognition of the Dacron brand and grow business with our mill and retailer partners through product innovation."
     Basinger's background includes positions at Hanesbrands, Inc., Newell Rubbermaid and UnifiManufacturing.
     In a blind consumer research study in 2012, two-thirds of U.S. home textiles decision makers said they are familiar with the Dacron brand, according to Invista.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!