Revman inks license deal with Nautica
Home & Textiles Today Staff -- Home Textiles Today, September 25, 2012
New York - Revman International is extending its license partnership with Nautica to now also include basic bath towels, bath rugs, independent sheets and beach towels in addition to its existing program for fashion bedding and bath goods for the brand.
Nautica Apparel Inc., a subsidiary of VF Sportswear Inc., which is a division of VF Corporation, inked the deal with Revman this week.
Richard Roman, Revman's president and ceo, said, "With the addition of these Nautica basic products we are delighted to now have the full complement of bed and bath products which enables us to fully support our customers in building the complete Nautica bed and bath story."
Distribution of the new products is set to roll out starting spring 2013 throughout the United States, Canada, and Mexico in specialty and department stores as well as on Nautica.com.
Revman said it plans to incorporate "the classic look that makes the Nautica brand a leading global lifestyle brand."
Inspiration for the new products will be drawn from the Nautica brand's signature sportswear collection and will be designed to capture its true essence.
"We are excited to be working with Revman on these important categories," said Maria Vicari, president of global licensing, Nautica Apparel Inc. "The partnership between Revman and Nautica has proven to be an excellent collaboration for both of us and we believe that this new alliance will further enhance our already established bath and fashion bedding business. The product development and distribution competencies of the Revman group will provide a strong basis for growth of our home fashion business."
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