Target's Fieldcrest Pillows to Add Dacron Memory Fiber
Home & Textiles Today Staff -- Home Textiles Today, July 19, 2012
Fieldcrest, a brand exclusive to Target, this month will introduce down-alternative sleep pillows filled with Dacron Memory Fiber, a recent Invista development.
"Down alternatives have been around for years, but this is a pillow with luxurious loft and a comfortable feel that we believe will have great consumerappeal," said Roberto Fontanillas, global business director for Invista's Dacron fiberfill business, citing the fill's "full hand and resilience."
The Fieldcrest Dacron pillow will feature a 300-count cotton sateen stripe cover and carry the Dacron seal on its packaging. The hypoallergenic pillows are machine-washable.
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