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Woolrich hits the TV airwaves

New York - The home industry has been watching Woolrich reinvent itself in the furnishings and apparel world for years. This past Sunday, TV viewers got to tune in and see it themselves.
A profile of Woolrich, the Pennsylvania-based company that traces its origins back to the Civil War, was featured as part of CBS's Sunday Morning show, showing how the firm -while still being one of the few remaining wool mills in the country - has moved into a variety of licensed product areas. Woolrich has a number of home furnishings licensed product lines, including JLA for home textiles and Mohawk for rugs.
The segment interviewed the current generation of Rich family members running the company as well as showing the wool mill and the Woolrich archives.
The profile is on the Sunday Morning website.