Kohl's takes on limited-edition programs
Retail Editor 3 -- Home Textiles Today, June 21, 2012
Menomonee Falls, Wis. - H&M started it. Target ran with it. And now Kohl's is getting into the limited-edition designer collection business with a short-run program of misses apparel from designer Narciso Rodriguez, which debuts in November.
Kohl's said it will launch multiple DesigNation collections throughout the year, each influenced by a designer's travel inspirations.
Will any of those future programs include home?
"We have not finalized plans for future DesigNation collections," a Kohl's spokeswoman told HTT.
Celebrity Branding at NY Home Fashions Market