Lowe's Revamps Exec Roles

MOORESVILLE, N.C. - After naming Gregory Bridgeford chief customer officer last month, a new position, Lowe's is re-crafting key posts in merchandising, operations and strategic development.
     Bob Gfeller, previously exec vp of merchandising, has been named customer experience design executive. Tom Lamb, who had been senior vp of marketing and advertising, is now chief marketing officer. Mike Mabry, formerly exec vp of logistics and distribution, has been named digital interfaces executive.
     All three report to Bridgeford.
     In operations, Denni s Knowles, who had been senior vp of specialty sales and store operations support, has become U.S. stores executive. Brent Kirby, senior vp of store operations -north division, is now sales and service fulfillment executive. Gary Wyatt's title has become real estate executive.
     The three report to Rick Damron, chief operating officer.
     In addition, Richard Maltsbarger's title changed from senior vp of strategy to business development executive. Brian Peace, previously senior vp of corporate affairs, is now corporate administration executive. Doug Robinson, formerly senior vp of international operations and customer support, is now head of international operations and development.
     Robert Niblock, chairman, president and ceo, said the changes reflect Lowe's focus on "creating and delivering seamless customer experiences."

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