MSLO taps Bukawyn to head global licensing
June 4, 2012,
New York - As it looks to expand its brand presence beyond North America, Martha Stewart Living Omnimedia Inc. has hired Ann Casey Bukawyn as executive vice president, global licensing.
Bukawyn joins MSLO from Perry Ellis International Inc., where she was president of licensing. Prior to that, she was at Liz Claiborne Inc., where she served most recently as president, bridge brands.
Bukawyn will work with Gersh, Martha Stewart and Patsy Pollack, senior executive vice president of merchandising, to expand the company's international footprint.
MSLO's international business encompasses television programming in 86 countries and magazines distributed in more than 20 countries, including Germany, Korea, Turkey and Dubai. The new Martha Stewart Home Office line with Avery at Staples is expected to launch in the United Kingdom this July.