Hollander Expands Live Comfortably Brand; Launches LC Sport
Home & Textiles Today Staff -- Home Textiles Today, March 31, 2012
Hollander takes a page from New York City with its Live Comfortably line additions.
The company is expanding the Live Comfortably (LC) lifestyle brand with introductions in various segments. It has added mattress toppers to the line, expanding on the Memorelle fiber - a Dacron fiber exclusive to Hollander - which it introduced in LC pillows last year. The fiber is designed to "sleep cooler," according to the company.
In Live Comfortably bedding, Hollander is debuting new Tencel Cotton Batiste bedding, with most of the products being made in Germany. The patterns being shown this season were inspired by New York City, including a diamond geometric pattern reminiscent of the Brooklyn Bridge.
In other brands, its Laura Ashley line is taking the lace trend to bedding. Throughout the collection lace was added to the gussets or printed lace patterns were part of the fabrication. Florals are still a trend within the image of the brand.
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