Scheps Joins Sinomax-USA as svp

Lonnie Scheps Sinomax-USALonnie Scheps Sinomax-USA
HOUSTON - Sinomax-USA has appointed longtime industry veteran Lonnie Scheps as its new senior vp.
     Frank Chen, president and ceo, said he and his team expect Scheps' "extensive experience in foam, home textile and furniture industries will help our business growth tremendously."
     Scheps was previously with Hudson Industries, where he spent the past 12 years of his career - most recently as the company's senior vp, leading the consumer division.
     Earlier, Scheps served as vp of The Carpenter Company, where he launched its consumer division. And prior to that, he was vp for the former decorative fashion accessory manufacturer Decorite Inc.
     Scheps described Sinomax-USA as "perhaps the fastest moving player in the category now." The company produces specialty foams in pillows, toppers and mattresses in North America and Europe. It is also the licensee of The Sharper Image, for which it offers several branded bedding and kitchen accessories products.
     "With direct ties and complete verticality, I am excited in what we can do and how fast we do it - conceiving compelling products that are true game-changers offering unprecedented quality and packaging satisfying the retail demands at every level," Scheps continued.

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