Beaulieu Canada re-launches Homestyle Program
February 22, 2012,
The company's marketing team has redesigned the "Your Homestyle," or (YHS), brand image and expanded it to now include hard surfaces such as hardwood, resilient and laminate in addition to rugs and carpets.
Marketing data highlighted the need for a fourth lifestyle movement in order to more accurately portray the ever-changing segments of society: Boho Chic, which targets young adults who are both ecologically conscious and reformative and prefer a handmade, casual look with nature inspired themes.
The other trends are: Cozy Casa, Studio Urbano, and Classik Elegance.
The redesign includes "both bold use of bright color and an innovative display package designed specifically with the female in mind," according to Beaulieu Canada.
Cozy Casa centers on the family, offering budget friendly and practical options to create a comfortable, colorful and dynamic atmosphere. Studio Urbano's assortment consists of modern, sensible pieces to complement a cosmopolitan lifestyle. Classik Elegance addresses more traditional customers who can appreciate timeless and upscale designs.