Hugo Boss Home to debut at Bloomingdale's
Retail Editor 3 -- Home Textiles Today, February 17, 2012
New York - Hugo Boss held a kick-off party here last night during Fashion Week to celebrate the launch of its home collection, which will launch at retail March 1 with a three-month exclusive at Bloomingdale's.
Hugo Boss Home is being produced under license by Sunham Home Fashions and includes bedding, bath and beach.
"Drawing inspiration from the Boss Black womenswear, the spring/summer collection foxues on indiviaul style and minimalist looks for the home, mixing classic feature with modern prints and sophisticated wovens," according to Hugo Boss Fashions.
Bloomingdale's will create a series of installations for the line at its Manhattan flagship store on 59th Street, including windows featuring a backdrop designed by legendary artist Jeff Koons. The retailer will also host a debut reception in the bedding department for its best customers to promote the line.
Industry Related Content
Celebrity Branding at NY Home Fashions Market