Dillard's takes stake in ecommerce company
Retail Editor 1 -- Home Textiles Today, February 1, 2012
Little Rock, Ark. - Department store company Dillard's has invested $4.0 million in Acumen Brands, an ecommerce company that operates 12 niche online retailer sites, including fulfillment.
Acumen, based in Fayetteville, Ark., provides branded storefronts for professions and lifestyles including medical uniforms (www.scrubshopper.com), work wear (www.toughweld.com), and western wear (www.countryoutfitter.com). It will help boost Dillard's ecommerce efforts through technological marketing services and support. Meanwhile, Dillard's vp Ken Burnett, who oversees the department store's ecommerce, will take a seat on Acumen's board of directors.
To help expand its online business, Dillard's will open a new internet fulfillment center this spring in Maumelle, Ark.
Mednick Talks to HTT about Online Trends for Textiles