NPD Shares Home Fashions Facts

PORT WASHINGTON, N.Y. - Consumer and retail research firm The NPD Group released a list of interesting - and fun - facts it discovered about the home fashions industry over 2011.
     Dubbed "Home for the Holidays: The NPD Group Reports - What You Didn't Know About Home Fashions," the list comprises seven findings garnered between December 2010 through November 2011 via NPD Group's Consumer Tracking Service.
     Here's what NPD found:
     • Nearly 10% of home fashions dollar sales came from online purchases in the 12 months ending November 2011;
     • More dollars were spent on placemats than tablecloths;
     • Most tablecloths sold had a pattern or print;
     • Among kitchen and dining home fashions purchased for a special occasion, the majority were for Christmas or Hanukkah;
     • White is the top selling color of bedding;
     • Most bedding sold is 100% cotton;
     • More than 85% of home fashions were purchased by women.

Home & Textiles Today Staff | News & Commentary

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