Gilt launches dedicated home site
Retail Editor 4 -- Home Textiles Today, October 18, 2011
New York - Luxury flash site retailer Gilt has created a new site, Gilt Home, dedicated to high-end hard and soft home goods.
For the debut, Gilt Home's landing page features Missoni Home - the brand's true luxury collection as opposed to the quick-hit sub-brand that recently blew out at Target. The tightly Missoni Home edited assortment includes a striped blanket for $865, a striped throw for $415, a rug featuring one of Missoni's classic zig-zag patterns for $4,205 and a candle for $520.
Other home textiles brands called out on the home page include Sferra (bedding, bath and table linens), Zambiatti throws, RoomService decorative pillows and area rugs from WorldScape.
"We're expanding our selection of luxury merchandise from top brands like Missoni, Frette, and Michael Aram, organized by theme and viewable by category," Gilt Home editorial director Tom Delavan wrote in the site's welcome letter.
The site also features exclusive editorial features. In addition, iterior designers including Bunny Williams, Alexa Hamption and Laura Kirar have curated virtual boutiques featuring one-of-a-kind products.
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