West Elm touts new textiles collection with London-based Italian designer Allegra Hicks

San Francisco - Williams-Sonoma Inc.'s hip nameplate, West Elm, has collaborated with London-based Italian fashion and textiles designer Allegra Hicks for an exclusive Fall 2011 collection of soft home decorative pieces and some furniture pieces.

Dubbed the "Allegra Hick Collaboration," the new collection spans botanically-inspired home textiles accent pieces, three upholstered chairs and one upholstered headboard that are now available at West Elm.

"Allegra Hicks shares our casual, eclectic aesthetic and our passion for playful prints," noted West Elm on the collection's main page online, specifically at http://www.westelm.com/shop/room-wall-decor/allegra-hicks/?cm_type=lnav.

The product offering includes two styles of woven and looped rugs, four styles of cotton and hemp pillow covers, two styles of sheer window panels, four upholstered furniture pieces, and three designs of special-order fabrics, which "she created just for us," West Elm touts, and "perfectly express her relaxed, bohemian style, and just as we expected, our style, too." Designs lean heavily on organic themes, including floral, botanical, waves, and others.

A mini nine-page slide show gives shoppers an idea of Hicks' many sources of inspiration - including a patch of succulents she spotted in Stromboli in Southern Italy, which is the region that provided the inspiration for the collection's color palette, said West Elm.

As Hicks explains in a quote on West Elm's site in her section, "Inspiration is complex. I see things, they go in the back of my head, then months, or even years later, they come back in a different universe."

Retail price points by category include: $24 to $29 for decorative pillow covers; $30 per yard for fabrics; $39 to $749 for accent through area-size rugs, depending on size and construction; and $39 to $69 for drapes and panels;

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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