Retailers playing fast and loose with construction claims

Retail Editor 2, April 27, 2011

New York - As the first wave of product created in the era of higher costs rolls into the market, the industry is getting a look at some of the misleading claims retailers are putting out to make cheaper products appear more luxurious than they are.
Amazon is offering a polyester sheet set it labels as "Egyptian Quality 1200 Count Luxury Solid Sheet Set." The price: $27.00. The product description identifies the construction as "100 percent Egyptian Quality micro fiber."
Similarly, Restoration Hardware this spring has trumpeted a line of "Vintage Washed Belgian Linen Bedding," which packaging reveals to have been made in India. The Belgian claim is made because the threads were "made from Belgian flax seeds."
Since more "pants on fire" product is surely headed to stores, HTT invites its readers to share with us examples of misleading or fraudulent claims they're finding in the marketplace. Email them to editor-in-chief Jennifer Marks at

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!