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Ex-Macy's exec Suval starts consulting firm

White Plains, N.Y. -- Helaine Suval, longtime e-commerce and retailing executive in the home industry, has launched her own consulting company, Suval Consultants.

Suval, who retired earlier this year as executive vice president and general merchandise manager for, said her new firm will "provide strategy, leadership and guidance" based on her expertise in ecommerce and digital business strategy and development.

When she joined a decade ago, the fledgling business was doing $40 million a year and had just five employees. By the time she left, the business had grown to $1.1 billion with more than 400 people on staff.

In announcing her new business, she said she was "the strategic leader for merchandising and marketing direction, aggressively expanding and identifying key businesses and opportunities for growth and development."

Suval spent the latter part of her career in the online world, but prior to that she held executive positions with Bloomingdales, Avon and Ex-Cell Home Fashions.

Her contact is


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