Mohawk Home ramps up social media presence
Retail Editor 2 -- Home Textiles Today, February 3, 2011
Calhoun, Ga. - Recognizing "the importance of social media and its influence among consumers," area, accent and bath rug house Mohawk Home said this year it is expanding its marketing focus on social media sites.
Mohawk Home regularly adds new postings on its Facebook and Twitter pages - www.facebook.com/mohawkhome and www.twitter.com/mohawk_home - which the company launched about two months ago.
Bill Kilbride, president, said: "Our customer base is actively engaged in social media, and we plan to be as well."
He added that Mohawk Home's Facebook page is "packed with information" stemming from current events, trends, product offerings and reviews, promotions, and stories and photos from customers.
"It's amazing the response we get when we ask people to share their experiences with our products," he continued. "We can answer questions, solve problems, or just listen. There isn't a better way to understand what your customers truly want then to just listen."
Kilbride said these sites represent "just the tip of the iceberg" for Mohawk Home's involvement in new technology and social media.
"We have lots more to come," he said.
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