Commonwealth Augments Outdoor Decor, Thermalogic Lines
October 15, 2010,
In its popular energysaving Thermalogic brand, Commonwealth introduces the Mansfield tab panel. It is 100% cotton, machine washable and priced at $59.99 per 84-inch pair. Mansfield is offered in a range of colors including terracotta, shown here.
At the recent New York Market, Commonwealth spotlighted new additions to the Outdoor Decor program, which Barry Goodman, vp national accounts said warrants the expansion due to very strong demand at retail.
Outdoor Decor, a collection of water-repellent, mildew-resistant window treatments, is augmented this season by the Banana Leaf, Escape Leaf, Belize Sheer and Cote d'Azur models. Overall, the line sees new printed sheers, heavyweights, grommet panels and trend-right color selections, Goodman noted. For one example, the company has expanded its popular Gazebo group of solids and stripes with new colorways. Another, Marquee, is offered in solid and coordinating stripes in five colors.
Meanwhile indoors, the Thermalogic insulated panel collection is extended as Commonwealth debuts Mansfield, a check pattern; Checkers, a geometric look; and adds color choices to its solids-and-stripes Weathermate group.
New colors also enhance Media, the suede blackout line, while a new herringbone take on suede is dubbed Garbo. And a brushed twill grommet called Foster comes in seven fashion colors.
Goodman told HTT that Montreal-based Commonwealth has experienced a very promising 2010 to date, and entered the New York Home Fashions Market with "a lot of appointments; we're seeing new people - we're very gung ho."
"Business is wonderful," he said, citing above-expectation sales for the first eight months of the year, and pointing to "a strong floor position." He added that e-commerce accounts are playing a role in the optimism-generating results.
Goodman said consumers seem to be responding to "timely" fashion "priced well," to energy-saving products, and to the brand identity of key Commonwealth collections. On the price topic, he said the company will hold the line "as much as possible" in the face of the climbing costs of production in China, but that the industry is likely to see some price increases during 2011. "We are trying to be as conservative as possible," he emphasized.
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