Ashley McBride to serve smaller quantity orders

Retail Editor 8, August 12, 2010

New York - Wellington & Castle Purple is a new division of Ashley McBride designed to enable retailers to buy less than container quantities.


"We're going to start stocking goods at better price points. There are lots of accounts that can't buy containers, and they need to buy inventory, so we're going to work with them in this regard," said Barry Shapiro, ceo.


"We'll be showing live stock - not closeouts - in 10 designs to start," he said.


The constructions include a polyester jacquard base cloth and dupioni weave polyester.


"We will drop ship to a specific store or a warehouse, but not yet to a customer," Shapiro said.


A minimum pick will be three for queen sets, two for king sets. The four-piece comforter set is $40 coast; the seven piece comforter set is $50 cost.


In the offing, he added, is the opportunity for a similar program in window coverings.


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