Ashley McBride to serve smaller quantity orders

Retail Editor 8, August 12, 2010

New York - Wellington & Castle Purple is a new division of Ashley McBride designed to enable retailers to buy less than container quantities.

 

"We're going to start stocking goods at better price points. There are lots of accounts that can't buy containers, and they need to buy inventory, so we're going to work with them in this regard," said Barry Shapiro, ceo.

 

"We'll be showing live stock - not closeouts - in 10 designs to start," he said.

 

The constructions include a polyester jacquard base cloth and dupioni weave polyester.

 

"We will drop ship to a specific store or a warehouse, but not yet to a customer," Shapiro said.

 

A minimum pick will be three for queen sets, two for king sets. The four-piece comforter set is $40 coast; the seven piece comforter set is $50 cost.

 

In the offing, he added, is the opportunity for a similar program in window coverings.

 

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!