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HSN Names Ronon to Merchandising Post

St. Petersburg, Fla. — Direct-to-consumer retailer HSN named Lynne Ronon evp, merchandising; she will report to Mindy Grossman, ceo of parent company IAC Retailing.

Ronon was most recently svp, North Asia at Burberry, where she supervised all merchandise buying and product development, uniting franchises and core operations. She has also held executive merchandising posts at Hong Kong-based luxury department store Lane Crawford and Saks Fifth Avenue. She started her career at Gimbel's East.

In her new position, Ronon will plan and direct all of HSN's merchandising strategies, programs and policies in its key categories: apparel and accessories; beauty; jewelry; health/personal care; home fashions; and electronics and housewares.

Also key will be stewardship of HSN's brand partners and the development of exclusive HSN brands.

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