Restoration cuts floor in favor of window
June 30, 2004,
SAN FRANCISCO — As of Aug. 1, specialty home goods retailer Restoration Hardware will exit the soft floor covering business in its retail division to make more room for an expansion of its window treatment offerings.
"This now is the last stage, and we have very little product left in the stores," said Julie Shannon, merchandise manager. "The rug category just wasn't doing as well as our new window products, and we needed room to expand that business."
However, she noted, soft flooring does "quite well" in Restoration Hardware's catalog and Web divisions. The company will continue to build the category in these venues, with a focus on direct sourcing.
Restoration Hardware's retail division carried "all kinds of rugs," Shannon said — hand-mades, machine-mades, hand-tufted and flat weaves.
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