OWA displays top sellers
Cecile Corral -- Home Textiles Today, December 9, 2002
Oriental Weavers of America is launching two new rug rack displays in January at the Atlanta International Area Rug market. The Area Rug Gallery container displays OWA's 60 top sellers in a contained space, and the Continuous Roll Runner display carries rug collections based on varied popular design themes.
The Area Rug Gallery rug rack is the supplier's latest effort to help its retail customers better display and sell 2' x 4' rugs at the store level. For independent retailers, OWA has packaged 60 of its best-selling rugs into this single unit with designs on saving space. The 3' x 6' unit holds up to 60 of these smaller rugs, each of which is available in five standard sizes and in any one of an assortment of themes — traditional, contemporary/transitional, New West, French country and safari.
The Continuous Roll Runner features up to 20 different patterns of rugs and divides them up based on four design themes — Global Excursions, New West, Traditional Plantation and Neo-Modern.
In addition , the company recently signed a sales agreement to purchase a building on Corporate Drive here.
The new building, an addition to OWA's headquarters, will house the company's distribution center and finishing department.
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