Ikea supplies virtual décor for Sims homes
May 16, 2008,
Redwood City, Calif. – Interactive game producer Electronic Arts next month will release an add-on to its “The Sims” series that will enable players to embellish their virtual homes with virtual Ikea furnishings.
“Players of The Sims have asked for Ikea by name, and if you look at the living spaces they design, it reflects the style of IKEA,” said Steve Seabolt, vp global brand development for The Sims.
Speaking of the track record of integrating brands into gameplay, Seabolt said, The Sims’ successful collaborations with Ford and H&M prove this to be a great and enjoyable experience for the player.”