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Home Source taps Fraley for operations

New York – Home Source International has brought aboard industry vet John Fraley as coo – a new position in the company, and one meant to propel the next phase of strategic growth.

“There is so much going on, it is absolutely critical for me to have someone of John’s caliber to take it to the next level,” said Home Source president Keith Sorgeloos. As a hybrid company – one that develops volume programs for large retailers and luxury programs for 800 independent boutiques – Home Source is looking to leverage both its direct sourcing capabilities and its pick-and-pack distribution.

“We are convinced short-term buys are going to be the wave of the future – even for the big guys,” said Sorgeloos, adding that the company recently doubled its warehouse and distribution space. “Our supply chain will give retailers the opportunity to continuously turn their business.”

Fraley has spent the past 4 years consulting with off-shore manufacturers and domestic investment groups. He previously spent 4 years at Ex-Cell Home Fashions as evp. Prior to that, Fraley held various senior management positions at WestPoint Stevens, and had a long stint at Fieldcrest Cannon in various capacities.

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