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Jenny & Jeff launches new designs

Jenny and Jeff Designs is introducing new designs in each of the infant, juvenile, teen and adult segments during this week's Licensing 2003 International Show in New York.

Jenny Faw, president of Jenny and Jeff Designs Inc., said at the licensing show her company will be looking for new partners to produce new product categories, including adult bedding, rugs, window treatments, decorative pillows, throws, blankets, soft wall decor and beach towels.

The company will be showcasing several new designs appearing in a variety of product categories that have recently hit store shelves and others that are due out soon. Paisley-Spice is bold yet decidedly feminine. Stripes, paisley and florals create a pop-Bohemian look for girls. The design is currently one of several programs featured in Whisper Soft Mills' In Style room wear collection. It's also part of a collection being launched by Cecil Saydeh for the New York Tabletop Market in October 2003. Wild Ones is a boys design featuring illustrated safari animals, rich colors and big shapes. The menagerie is also one of several programs featured in Whisper Soft Mills' In Style room wear collection. Best Friends features whimsical dogs and cats in soft contemporary brights currently being featured by Saturday Knight LTD in bath product and decor.

"All of our designs lend themselves to many product categories," Faw said. "Many of our designs are novelty-based, like 'Best Friends', and with novelty being so hot right now, we can see this and other designs spreading into new areas for the home."

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