Downlite in licensing pack with Eddie Bauer
Home & Textiles Today Staff -- Home Textiles Today, December 1, 2009
Mason, Ohio – Utility bedding manufacturer Downlite has signed a license to produce Eddie Bauer down and down alternative bedding. The collection will debut next spring at the New York Home Fashions Market.
“The Eddie Bauer Brand is known for quality and comfort, and marries perfectly to what Downlite offers its customers,” said Chad Altbaier, vp of sales and marketing for Downlite. “We expect a very positive reaction to this new brand and collection, as it is a great opportunity to provide differentiation and value in the marketplace.”
“Downlite’s name is synonymous with craftsmanship and quality, making them an ideal partner for our brand.” said Don Perinchief, vp of licensing for Eddie Bauer LLC.
Mednick Talks to HTT about Online Trends for Textiles