• Cecile Corral

Safavieh rolls out new rugs

Handmade area rug importer and manufacturer Safavieh has introduced a new line of handmade rugs in contemporary designs and bright colors designed by artist and designer Walter Nicholas.

The collection, launched last month at the Atlanta International Area Rug Show, is titled Walter Nicholas by Safavieh.

The collection falls in Safavieh's average price point range of about $1,000 to $1,200 for a 6' x 9', and the line targets specialty and department stores.

In other company news, Safavieh was a recipient of the AmericasMart Magnificent Carpets Award at the Atlanta International Area Rug Show (see below). Safavieh won the award for its Tibetan 417A rug (TB417A), a loop-weave background with a flat weave silk inlay to give it luster.

Here are the winners of the AmericasMart Magnificent Carpet Awards at the Atlanta International Area Rug Show held in mid-January.


$0 to $69:


$650 to $1,250:


$1,250 to $1,900:

Atlas Rug Corp.

$1,901 to $2,500:

Anadol Rug Co.

$2,501 to $3,000:

Feizy Rug Imports

$3,001 to $3,500:

Pacific Collection

$3,501 and more:

Art Resources


$0 to $100: Home Dynamix

$101 to $200: AMS Imports

$201 to $400: Oriental Weavers, Sphinx division

$401 to $1,000: Karastan

$1,001 and more: Karastan

Best Contemporary Design:


Best Antique:

Eliko Antique and Decorative Rugs

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!