Melrose expands HQ showroom
Home & Textiles Today Staff -- Home Textiles Today, August 18, 2003
Los Angeles — Melrose Home has expanded its headquarters showroom here to accommodate the broader range of product offerings the company has taken on. The 5,000-square-foot space — more than three times the size of Melrose's original 1,500-square-foot lodgings — showcases table linens, dec pillows, throws, furniture covers and bedding.
Although the product emphasis is currently built around dec pillows, furniture covers and table linens, Melrose in September will expand upon the soft introduction to bedding it unveiled during the New York Home Textiles Market this past March.
"We're picking up a lot of steam," president John Emrani told HTT. "We're getting more focused in certain looks and areas — more fashion, a lot of old-world looks, traditional looks. We're niching in."
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