Melrose expands HQ showroom

Los Angeles — Melrose Home has expanded its headquarters showroom here to accommodate the broader range of product offerings the company has taken on. The 5,000-square-foot space — more than three times the size of Melrose's original 1,500-square-foot lodgings — showcases table linens, dec pillows, throws, furniture covers and bedding.

Although the product emphasis is currently built around dec pillows, furniture covers and table linens, Melrose in September will expand upon the soft introduction to bedding it unveiled during the New York Home Textiles Market this past March.

"We're picking up a lot of steam," president John Emrani told HTT. "We're getting more focused in certain looks and areas — more fashion, a lot of old-world looks, traditional looks. We're niching in."

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!