DuPont, Louisville Bedding step up with new pillow fill
Home & Textiles Today Staff -- Home Textiles Today, October 7, 2002
Wilmington, DE — A new fill introduced by DuPont Textiles and Interiors (DTI) and Louisville Bedding Co. is designed to take the luxury sleep pillow market higher.
The new fill, labeled Cashmere Cluster, is a blend of cashmere and synthetic fiberfill and is debuting in Louisville's New York showroom this market as part of a new high-end sleep pillow offering. Cashmere Cluster is being paired with two high-thread-count tickings. One is an 800-count two-ply, while the other is a 1,000-count two-ply. It is also being used for Louisville's Beautyrest Exceptionale pillow line. Retail prices for pillows using Cashmere Cluster range from $75 to $125 for standard, queen and king sizes.
According to Donna Kelloway, bedding product business manager for DTI, Cashmere Cluster represents the highest level in a good-better-best strategy of fills currently offered by DTI for higher-end, luxury bed pillows. The first level is represented by MicroSilk, which utilizes silk and synthetic fill, while the second is represented by another new fill labeled by DTI as MicroSilk Supreme, which contains 50 percent more silk than its predecessor.
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