• Cecile Corral

Joy & Jake soft-launches new line

Home textile and accessory company Joy & Jake — owned and operated by Joy Haizen and Jake Jacobson — recently soft launched a new line of top of bed and decorative pillows.

The announcement was made at an event co-hosted by one of the retailers that will carry the new line, home furnishings boutique and art gallery Bois Designs Inc.

Representing a new direction for the company — beyond 100 percent cotton top-of-bed goods — Joy & Jake have added the new faux suede Peasant Chic collection of standard and euro shams and a duvet cover, featuring an embroidered floral design.

Other coordinates to this collection are a gauze bed skirt and matching rouched standard shams, backed with 100 percent cotton duck

Peasant Chic coordinate items that are also being positioned as stand-alone goods include a new mesh-faux-fur 16-inch square decorative pillow in burgundy and black and a boucle lace 12" x 15" decorative pillow in a caramel colorway.

For the decorative pillow category, Joy & Jake introduced a line of 100 percent shag Mongolian lamb's wool styles in two designs. The Eyeball design comprises 18-inch squares available in navy, orange, light blue and black.

Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today
ccorral@homeandtextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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