HEB supermarket chain tests textiles

SAN ANTONIO, Texas – Regional food retailing chain HEB, which serves upwards of 150 communities throughout Texas and Mexico, has begun testing textiles along with other new general merchandise categories in its newly opened Plus! store format.


The retailer’s new bed and bath category offers customers towels, bedding, sheets, pillows and bathroom accessories. HEB Plus! stores feature 40,000 new SKUs in the categories of furniture, bed and bath, healthy living, school and crafts, and Texas Backyard, an indoor/outdoor garden center. Each department has its own distinct color on signage and walls.

The newest Plus! stores offering textiles include a 190,000-square-foot store sited 18 miles north of Austin; an equal-sized store in Corpus Christi; and a 161,000-square-foot unit in San Antonio. Another Plus! store will open in Round Rock in the near future.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!