PrimaLoft Hits the Today Show
April 12, 2010,
In a marketing push for PrimaLoft’s home furnishings and bedding business, the down alternative company’s marketing team appeared on NBC’s Today show April 2 and distributed hundreds of free luxury pillows to consumers in New York City on April 2 and 3.
The marketing effort is part of the brand’s active engagement campaign to promote PrimaLoft insulation to consumers. Downlite and The Company Store.