PrimaLoft Hits the Today Show

In a marketing push for PrimaLoft’s home furnishings and bedding business, the down alternative company’s marketing team appeared on NBC’s Today show April 2 and distributed hundreds of free luxury pillows to consumers in New York City on April 2 and 3.

The activities were part of International Pillow Fight Day on April 3. The largest pillow fight was held in New York’s Union Square using donated Primaloft pillows, and the company disputed coupons offering a 15% discount on PrimaLoft branded bedding sold on

The marketing effort is part of the brand’s active engagement campaign to promote PrimaLoft insulation to consumers. Downlite and The Company Store.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!