Sony Pictures promotes Shapiro to executive director
November 25, 2002,
Culver City, CA — Jeffrey Shapiro has been named to the position of executive director of retail sales and promotions for Sony Pictures Consumer Products Inc.
He reports directly to Juli Boylan, senior vp, domestic sales and retail development, Sony Pictures Consumer Products.
Previously, Shapiro worked in sales promotions for the studio's home entertainment division, Columbia TriStar Home Entertainment.
Prior to joining Sony Pictures Entertainment in 2001, Shapiro managed the Los Angeles office for Promotions.com, an Internet marketing solutions company, where he served as partner.
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