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Sferra Taps DeLoca for Hospitality

Sferra has named industry veteran Tom DeLoca vp of the hospitality division that was launched in fall 2006.

DeLoca's experience includes hospitality product development, sourcing, and sales through distribution and most recently, direct manufacturing channels.

As vp of institutional sales and marketing at Pillowtex, he was responsible for sales of all towels and blankets to Marriott and Ritz-Carlton. Prior to joining Pillowtex, DeLoca spent 12 years at Springs Industries, where he held various sales positions in apparel fabrics, retail, and hospitality.

"Luxury hospitality will become a significant component of Sferra's forward-looking business strategy, and we are very pleased to have someone with Tom's professionalism and expertise to run the division," said Paul Hooker, Sferra's president.

Sferra is the exclusive provider of linens for The Thompson Hotel Group, as well as about 60 other hotels or resorts.