Supima to open Manhattan pop-up store
Home & Textiles Today Staff -- Home Textiles Today, March 10, 2008
New York – Faribault; Springs Global through its Wamsutta brand; and Chopak Mills will represent the home furnishings business during the run of the Supima pop-up store than opens here for a month on March 14.
Supima, the marketing and promotion company representing U.S. pima cotton growers, also will sponsor a live “cotton field” between Houston Street and Broadway for the event.
Jesse Curlee, president of the 54-year old Phoenix-based organization, said “every company is putting inventory into the store for the styles that are featured. The idea is to spotlight some of the fantastic products that our licensees are making with Supima. We also hope that the awareness that the pop-up store generates will boost retail sales for our retail licensees.”
The merchandise at the pop-up store, located at 72 Greene Street, is primarily from the apparel world, but the three home participants will have an important role in featured merchandise. The store is considered one of the premier sites in the SoHo Cast Iron District, which is listed on the National Register of Historic Places.
The store will host a series of special events throughout the month-long event. Merchandise shown during the event is available for sale, and a dedicated website – www.supimastore.com – will give additional updates and directions.
Faribault will feature a “Grand Supima” blanket that will be exclusive to the pop-up store for this period, said Mike Harris, president. The company will bring the blanket to market in September.
For Chopak Mills, the pop-up store offers a two-fold opportunity, said Dan Selinka, ceo. Apparel fabrics will be used as window coverings and fabrics for furniture will be featured on styles by Broyhill in special constructions.
Springs' contribution will be Wamsutta Hotel Collection towels of 100% Supima cotton in white, sterling and charcoal, which start at $32. Wamsutta 778 Sumpima sheets in three colors will be offered at $70-$80 for the queen or king flat or fitted.
Industry Related Content
Celebrity Branding at NY Home Fashions Market