Calvin Klein touts Collection's quality
April 5, 2004-- Home Textiles Today,
Moving into a solid-color sheet program, Calvin Klein Home is focusing on high quality constructions.
Double Band Percale, the new solid, is designed as a stand-alone item or as a working partner with the Calvin Klein Collection beds. The five-color palette is understated in a 400-count singles Supima cotton construction, said Rudy Schmatz of Calvin Klein Home. The flat sheet is 10 inches wider and 5 inches longer than standard for all sizes, and the fitted sheet has a full 18-inch pocket that fits all mattress depths, he said. The five colors are sulphate, neutral, raffia, cream and white. Queen fitted and flat are priced at $129.99 each.
"We're targeting the very upper-end customer," Schmatz emphasized.
Collection is launching five new beds, Khaki has two introductions.
In Collection, Veridian marks a departure for the line with a color statement that has quite a bit of punch, Schmatz observed. The bed, which is pieced and sewn with accent stitching, mixes shades of yellow green and palm green for the duvet cover. A sateen voile, quilted and stitched with an accent of silk organza, is shown in lentil green. Stitched velvet shams are embossed and enzyme washed for a random textural effect and pieced with decorative stitching.
Deconstructed is a traditional damask made contemporary in a fresh sea color, enhanced by a textural interest. Broken Lines Matelasse is the quilt in aqua with ribbon like lines.
Branches, a sateen panel print, is engineered to fit each bed size and features orchid branches that create a blurred, color-blocked design in rich plums, violet and smoke — another strong color departure for Collection.
In Khaki, actual tie-dye techniques in the pillows, and a simulated tie dye effect in the bedding, are the highlights of Shibori, the Japanese word for the printing technique.