Proud as a Peacock Alley
Home & Textiles Today Staff -- Home Textiles Today, September 21, 2003
At the New York Market — What started as a small decorative pillow company with one account has since developed into a multimillion-dollar supplier of fine bedding and bath linens, as Peacock Alley celebrates 30 years in business Oct. 1.
In 1973, Mary Ella Gabler began her business by selling boudoir pillows to a single account, Neiman Marcus, and that relationship developed to where she was doing custom work for Stanley Marcus in the early ’80s.
Peacock Alley evolved into producing top of bed and became known for that category up until the late ’80s. At that point, Gabler knew that “sheets really drive the top of bed business,” and so the company dove into that area.
Bedding now accounts for about 80 percent of its business, with bath at about 15 percent and the balance in its fragrance line. It also has two retail stores, in Dallas and Fort Worth, TX, and 31 in-store boutiques, as well as being featured in more than 1,200 specialty stores and catalogs worldwide.
For this market, the company introduced Positano, a toile reminiscent of an Italian villa and in earthen shades of flax, sandstone and on a slate blue textured ground. Its baby collection added the Picnic pattern, a classic buffalo check accented with white rickrack and ticking stripes.
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