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Coldwater Creek backs off home

Sandpoint, ID — Since the discontinuation of its home catalog this summer, Coldwater Creek has been decreasing its concentration of home merchandise to where it is now at about two percent of the mix, down from 10 percent, according to the company.

"The home merchandise never grew to represent a large enough percentage of sales to justify keeping the title going," said David Gunter, director of corporate communications and investor relations. "It became obvious that our customer views us primarily as an apparel retailer, followed by accessories such as jewelry, footwear and gifts."

The chain's catalog, website and retail stores will continue to offer such accessories as throws, pillows and smaller throw rugs, he said.

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