Maples to Produce Royal Velvet Rugs
Home & Textiles Today Staff -- Home Textiles Today, September 13, 2004
Maples Industries has signed a license agreement with Official Pillowtex LLC to produce and sell bath, kitchen and area rugs under the Royal Velvet brand, according to brand manager Group 3 Design Corp.
Maples, based in Scottsboro, Ala., is a producer of tufted washable rugs in the United States. The company plans to leverage its manufacturing and distribution resources to supply Royal Velvet rugs to upscale retail channels.
Maples first Royal Velvet bath rug line will be introduced at the upcoming home furnishings market in October, and coordinates with the new Royal Velvet Bath Towel program. Li & Fung — the Royal Velvet licensee for bath towels, shower curtains and bath accessories — had previously announced its plans to ship retailers in January of 2005 for the spring 2005 season.
Group 3 Design Corp. is a New York-based firm focusing on brand management and development. The firm manages and directs all marketing, design and licensing for the Royal Velvet, Cannon and Cannon Royal Family brands on behalf of brand owners, Official Pillowtex LLC.
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