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High Point Redesigns Website

The High Point Market's Web site, www.highpointmarket.org, has been redesigned to improve its functionality and ease of use.

"The market's site has existed in its current form for a little more than four years without a substantive redesign," says Brian D. Casey, president and ceo of the Market Authority. "The site was originally designed with an operational focus, and that functionality is still vitally important. However, our emphasis now is on providing the kind of content that gives retailers and manufacturers the tools necessary to grow their businesses."

The site will include guest columns by leaders from throughout the home furnishings industry, as well as clips from the weekly "High Point Market Live" video-cast. The market's weekly e-newsletters will also be archived there under the "Industry Insights" tab. Site visitors can register on the home page to receive weekly updates.

"Every week, we key into top consumer researchers and trends analysts to forecast the hot colors, fabrics and finishes for the season, and keep our e-news readers abreast of the latest changes in consumer lifestyles and best practices in business, as well as how to advance your sales with fashion-forward thinking," says Casey. "Our goal is to be on the forefront of design advances and serve the industry as a valuable information source."

As before, site visitors will find a complete set of tools for planning their visit to High Point. The site's newly enhanced navigation and functionality make it easier to register, book travel and accommodations, find showrooms and events, and map a daily itinerary.

Visitors to the site will also have access to discounts on airfare and rental cars, as well as a complete listing of area accommodations, a restaurant guide and information about market transportation.

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