Loftex unveils Sun Wrap towel-wrap product

At the New York Market – Loftex has introduced Sun Wrap, a fashion-forward beach towel that doubles as a wrap. The 100% cotton terry product is shawl-sized at 20-inch-by-80-inch and comes in three plush fiber reactive prints with full-colored terry reverse.

“We are getting a lot of positive reaction from retailers,” said Gretchen Dale, senior vp, Loftex. The three debut patterns are Rain Forest, Leopard and Amor. The company said the Sun Wrap can wrap around shoulders, been worn as a sarong, drape a lounge chair, double as a folded head or foot pillow or for a neck roll.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!