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Loftex unveils Sun Wrap towel-wrap product

At the New York Market – Loftex has introduced Sun Wrap, a fashion-forward beach towel that doubles as a wrap. The 100% cotton terry product is shawl-sized at 20-inch-by-80-inch and comes in three plush fiber reactive prints with full-colored terry reverse.

“We are getting a lot of positive reaction from retailers,” said Gretchen Dale, senior vp, Loftex. The three debut patterns are Rain Forest, Leopard and Amor. The company said the Sun Wrap can wrap around shoulders, been worn as a sarong, drape a lounge chair, double as a folded head or foot pillow or for a neck roll.

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