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Caesarea unveils HydroMagic

Bath rug manufacturer Caesarea Creations is preparing to unveil a new bath rug construction that adapts fiber technologies used in activewear.

The new HydroMagic is designed to absorb more moisture and dry faster than conventional cotton or nylon rugs.

"People love cotton because it absorbs very well, but it takes ages to dry. Nylon rugs dry quickly, but don't absorb because the water stays on the surface of the rug. Our rug absorbs like cotton but dries like a synthetic," said Gidi Landau, vice president, sales and marketing for the company, which is based in Israel.

Caesarea created a new fiber by combining elements of an activewear fiber. The rugs will be offered in several sculpted designs, as well as in constructions that combine various yarn widths to create pattern. The company will also offer HydroMagic in solids and heathered constructions.

The new line will be available in four standard bath rug sizes: 17-by-24 inch, 21-by-34 inch, 24-by-42 inch and 27-by-45 inch. Retails on 21-by-34-inch rugs will range from $19.99 to $29.99, depending on the weight of the rug and complexity of design.

The company has set a goal of producing one new technical innovation in construction each market, Landau said. Caesarea is already in development on a new construction for the October market, he added. "This is the backbone of what we do," he said. "It's a very challenging undertaking, but we're gong for it."

Caesarea also produces bath rugs in microfiber, cotton, Supima and Egyptian constructions.

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