Delbello exits Bed Bath for Anna’s Linens
October 18, 2007,
Costa Mesa, Calif. – Steve Delbello will join Anna’s Linens Oct. 29 as vp merchandise and dmm overseeing bath, window, kitchen and decorative accessories.
At Anna’s, he will report to Carie Doll, svp of merchandising and marketing and gmm. Anna’s two senior buyers – Peggie Galvin and Sheri Smith – will report to Delbello.
“Steve is a key hire for us,” said Doll. “He will bring best-of-breed thinking to our company, which will make us stronger as we position ourselves for a tremendous growth run.”
Kevin Mclain, vp merchandise and dmm, will continue to oversee sheets, basic bedding and fashion bedding. Senior buyer John Partington will continue to report to Mclain.
“We’re going to be adding more staff in merchandising and our store support center,” president and ceo Alan Gladstone told HTT today from Lake Forest, Calif., in southern Orange County.
Lake Forest celebrated the grand opening of an Anna’s store today, as did the border community of Mission, Texas, bringing Anna’s total store count to 257. The company – which does over $300 million in annual sales – will open another 10 units before the end of the year, Gladstone said.
The value-oriented home fashions chain will open approximately 40 stores next year, Gladstone said. Most will be fill-in marketing to take advantage of TV advertising, which Anna’s launched in November 2006. “It’s broadened our reach” beyond the mailed circular demographic, he said.
Despite the housing slump and high gas prices, Gladstone said the business is “holding up,’’ with both traffic and ticket up over last year. Gladstone expects the privately held company to post “aggressive” increases in sales and net income this year.
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